PersistentInvestigation LesleyGaesser MFAPortfolio-Small - Flipbook - Page 98
L ES L E Y G A ES S ER
P E R S I S T E N T I N V E S T I G AT I O N
M FA P O R T F O L I O
C A S E 0 0 7.13
Family
Rye
Rebranding the local family’s baking
company of Anna’s Daughter’s Rye.
TITLE
PROJECT
SOLUTION
Anna’s Daughter’s Rye Bread
The purpose of the project was to find
While venturing through the farmer’s
a company to rebrand based on a self
market at the S.F. Embarcadero Ferry
discovered hand-written sign.
building, I discovered a sign for rye
PROJECT
007
bread and hot chocolate. The owner of
the sign was the family baking company
YEAR
Anna’s Daughter’s Rye Bread. After
Spring 2013
taking note of their current branding and
COURSE
packaging, a re-branding was designed
Visual Literacy
that improved their overall style. The goal
was to make it more contemporary, while
INSTRUCTOR
Hunter Wimmer
also helping it stand out amongst its
“It’s not where you take things from;
competitors and stay true to their core
its where you take them to.”
beliefs and family history.
–Jean-Luc Godard
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