PersistentInvestigation LesleyGaesser MFAPortfolio-Small - Flipbook - Page 8
L ES L E Y G A ES S ER
P E R S I S T E N T I N V E S T I G AT I O N
M FA P O R T F O L I O
C A S E # 0 0 1.13
Feminine
Design
Building support for women in the
areas of design and architecture.
TITLE
PROJECT
SOLUTION
Women In Architecture
The goal of this project was to design
The Organization for Women Archi-
a typographic visual system and event
tects and Design Professionals was
PROJECT
for a non-profit organization of choice.
the chosen group and after research
001
The system also needed to function
and exploration, a visual system was
and hold together visually across
designed that would hold up and
multiple platforms. These platforms
function across multiple formats. The
included a printed book, responsive
visual goal was to represent women,
COURSE
website, mobile application, and
modern design and architecture in a
Type Systems
interior environmental branding.
harmonious typographic system.
YEAR
Fall 2013
INSTRUCTOR
Kathrin Blatter
“Eventually everything connects; people,
ideas, objects. The quality of the connections is the key to quality per se.”
–Charles Eames
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