PersistentInvestigation LesleyGaesser MFAPortfolio-Small - Flipbook - Page 42
L ES L E Y G A ES S ER
P E R S I S T E N T I N V E S T I G AT I O N
M FA P O R T F O L I O
C A S E # 0 0 3 .12
A Case
of Vertigo
A visual exploration of a case and
the sensation of vertigo.
TITLE
PROJECT
SOLUTION
Vertigo
The goal of this project was to visually
The chosen topic was the sensation
portray a concept relying solely on
and condition of vertigo. After exploring
PROJECT
visuals and minimal typography.
the city and capturing photos, a lot of
003
The book was to flow from spread to
time was spent manipulating the photos
spread telling a visual story.
so that each page flowed together
YEAR
seamlessly with the goal of visually
Fall 2012
portraying the sensation of vertigo.
COURSE
Making Ideas Visible
INSTRUCTOR
Micheal Kilgore
“The secret to all effective advertising
is not the creation of new and tricky
words and pictures, but one of
putting familiar words and pictures
into new relationships.”
–Leo Burnett
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