PersistentInvestigation LesleyGaesser MFAPortfolio-Small - Flipbook - Page 156
P E R S I S T E N T I N V E S T I G AT I O N
L ES L E Y G A ES S ER
10 Reasons Why You
Should Study Graphic
Design History.
To recognize and understand
the relationship between design
and culture.
02
What needs to be done in the
academic setting is to implant
the idea that design is a cultural
activity before it is a commercial
one. To do so means knowing
how to interpret culture in its
present manifestations as well
as those of the past. An educated
person of any profession should
be able to locate themselves
along a historical continuum.
VICTOR MARGOLIN
15 4
V isit the e chot he or y.com
M FA P O R T F O L I O
10 Reasons Why You
Should Study Graphic
Design History.
To be able to remember and
understand the history for future
inspiration and application.
03
Graphic designers should be
literate in graphic design history.
Being able to design well is not
always enough. Knowing the
root of design is necessary
to avoid reinvention, no less
inadvertent plagiarism.
STEVEN HELLER
V isit t he e chot he or y.com
