PersistentInvestigation LesleyGaesser MFAPortfolio-Small - Flipbook - Page 120
L ES L E Y G A ES S ER
P E R S I S T E N T I N V E S T I G AT I O N
M FA P O R T F O L I O
C A S E # 0 0 9 .14
American
Woman
Reshaping the Miss America image
and creating better role models for
future generations to come.
TITLE
PROJECT
SOLUTION
Ms. America
The goal of this project was to
The chosen focus company was Miss
rebrand a chosen company as well
America and the vision was to completely
PROJECT
as creating an extensive brand
reshape the fundamental goals and
009
standards manual, identity, and
overall image of the pageant company.
visual system.
The goal was to evolve Ms. America from
YEAR
the world of competitive, stereotypical,
Fall 2014
beauty pageant, “scholarship programs”
COURSE
to a strong group of aspiring women
Nature of Identity
who crave leadership, knowledge and
community—creating better role
INSTRUCTOR
Hunter Wimmer
models for future generations to come.
“I doubt whether any criticism or
cultural history has ever been written
without such plagiary, which inevitably
results from assimilating the contributions of your countless fellow workers,
past and present. The true function of
scholarship as a society is not to stake
out claims on which others must not
trespass, but to provide a community of
knowledge in which others may share.”
–F.O. Matthiessen
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